ABOUT

Born and raised in a beautiful coastal city in the northeast of Brazil called Fortaleza, I moved to São Paulo at 18 in order to pursue Graphic Design at university. Got to intern at local agencies, where I was first introduced to Art Direction and fell madly in love with it. Being able to tell meaningful stories and to give a platform for underdiscussed issues to be under the spotlight through my craft is what motivates me. I love art, people and culture. I love creating, co-creating, debating, sharing and learning. I love ideas that are capable of making a difference in society. I aspire to see and experience this world from every angle.

PAST EXPERIENCE

_ Jr. Art Director @ Oliver LatAm
_ Art Director @ Oriba
_ Art Assistant @ Artplan               

ACADEMIC BACKGROUND

_ Graphic Design @ Belas Artes
_ Portfolio Creation Program @ Miami Ad School





trizxerez@gmail.com
"Nike Air Pollution" for Nike
This is an academic project.

It is well-known that air pollution is extremely detrimental to our health, directly impacting the performance of those who exercise outdoors, such as runners and walkers. In response, Nike is launching a new version of the acclaimed Nike Air Zoom, but in a whole new level. Using photocatalytic technology, special pigments in the shoe react to CO2, gradually darkening from white to black. This visual indicator of air quality helps athletes avoid training in harmful conditions, thereby preventing respiratory and cardiovascular problems.







VIDEO CASE















CREATIVES

AD Beatriz Xerez and Victória Souza

CW Felipe Leal and Bruna Chagas
DC Filipe Sanches
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